2018 Conference for High Impact Research
Attending this event?

The second annual Conference for High Impact Research will be held on May 14, 2018, specifically to help faculty prepare for the summer research break and will offer distinct sessions and a plenary luncheon. Share knowledge with external experts, information professionals from AU Library, and colleagues at this day-long event. Connect with your Library subject specialist and enjoy learning about furthering your impact with your peers. Sign up to attend the conference and create your custom schedule HERE!

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avatar for Nelson Amaral

Nelson Amaral

American University
Assistant Professor, Department of Marketing
Nelson Amaral is a consumer psychologist who focuses on two broad streams of research. The first is concerned with understanding how consumers process information and, particularly, the factors (e.g. distractions, order) that influence judgments and decisions. The second stream explores the interrelationship between consumers' social identities and products or brands. Within these two themes Dr. Amaral's research has investigated topics related to gender, culture, national identity, ethics and persuasion. His research has been published in the Journal of Consumer Psychology and the Journal of Experimental Social Psychology and has been presented throughout North America; his research on luxury counterfeiting has been presented in Monaco, France, Singapore and Portugal.